Brice was born and raised in the local area growing up in Oklahoma City. The majority of his youth was filled with one sporting event after the other. He attended Putnam City West High School and went to Pittsburg State University on a football scholarship. After completing his time at Pitt State he went on to join the United States Army to serve as a Combat Medic.
He has been an avid outdoorsman most of his life, spending his free time with his family chasing deer, quail, pheasant, turkey and ducks. His passion for the land, and all it has to offer, pushed him toward a career where he can help others enjoy their time with family in the outdoors. He currently resides in Edmond, Oklahoma with his wife Caroline, and their two boys Logan and Aidan.